dotCMS - Open Source Content Management System, Ondemand CMS, and Professional Support

 

Open Source  = Strategic Advantage

full featured communications platform

Most CMS systems do very similar things.  In fact, the web CMS feature set has become something of a commodity; all your competitors are using CMS in the same ways.  At dotCMS, we think that no company or organization is gaining much of a strategic advantage from systems that all look and act the same. 

That's why we created dotCMS- it's an open-source communications platform that can help you do a lot more than just manage your website. dotCMS combines the best features of an enterprise CMS with eCommerce and CRM tools that help your organization communicate with your customers, clients and prospects. Best of all, dotCMS is completely free for you to download, test, deploy and extend. And if you need help, support is just an email or phone call away.

Free your content for reuse

structured content engine

Structured content is the single most important element in an Enterprise Content Management System.  If you are using a content management system that does not use structured content, you are missing many of the benefits of a CMS.  Structured content drives content reuse, helps enforce global styles and can be used to create valuable content chunks - content related to each other that can be used in creative ways.

With its structured content engine, dotCMS allows you to build and manage the types of custom content that drive your site on the fly. This is powerful stuff - in essence, you can build custom, reusable databases of content. Like databases, different types of content can be related other types through explicit relationships or by taxonomy/categories.

But what does this mean for you?  It means that because all content in the dotCMS is stored in the structured content engine, and not on any particular web page, you can use and reuse your content throughout your site - even across different sites.  dotCMS can pull and display content based on taxonomy, intended use (pdf, rss, teaser headlines) or identifiers.  To jump start your site, content can be batch imported/exported into structures to and from XML or Excel spreadsheets.

Entering structured content is easy - content contributors do not need to know HTML, web design or even anything about where their content will appear on the website. All they need to concern themselves with is entering their content properly and submitting it for review or publication.

Learns as users browse

customization and personalization are built in

dotCMS can help track your web users and learn how they use your site. It automatically captures users click trails as they browse.  If they return, it captures that visit as well and adds it to what it knows.  Once a visitor performs a conversion action on your site, they are tagged.  The system starts a user record and associates all online knowledge about them, recording their visits and learning their preferences.   As a site administrator, you can see a user's visits, the pages and stories they users are reading, how long they stayed, etc.  The CMS system can use this information to personalize and customize a user's online experience. Your user spent 1 minute on a story about a new product?  On their next page view, show them related products and send the link to purchase the product online. 

Tag Content and Target Communications

eNewsletter, Communications and CRM

With the dotCMS your marketing department can tag, segment and group site visitors by any number of criteria; by the pages they've visited, the time of their last visit, their demographic information and any of their indicated interests.  Using the online communication manager, you can send targeted HTML email campaigns to these segmented groups.  Response rates to on and offline communications can be tracked with reporting by unique virtual links that you can include in the communication.